diff --git a/doc/site/index.md b/doc/site/index.md
index cb3562fc4..25be11f9e 100644
--- a/doc/site/index.md
+++ b/doc/site/index.md
@@ -1,35 +1,58 @@
+% home
+
 # hledger is...
 
-<!-- ## hledger is... -->
-
-### a lightweight, dependable, cross-platform accounting tool
+### a lightweight, dependable, cross-platform accounting program
 
 hledger is a computer program for easily tracking money, time, or
-other commodities, on unix, mac and windows. Despite (because of ?)
-limited GUI features, it is usable, capable, and reliable.  For some,
-it is a simple, flexible, future-proof alternative to Quicken or
-GnuCash.
+other commodities, on unix, mac and windows. With simple yet powerful
+functionality accessed from command line or web browser, it is a
+reliable, flexible, future-proof alternative to Quicken or GnuCash. I
+use it for:
 
-### based on Ledger
+- tracking spending and income
+- seeing time reports by day/week/month/project
+- getting accurate numbers for client billing and tax filing
+- tracking invoices
+- building financial and time clarity and serenity
+
+<div style="margin:0 10em 0 5em;">
+### Free software
+
+hledger is available under the GNU GPLv3+, which helps ensure that it
+will remain free and available for as long as you need it.  It has
+been developed as a community project by
+[Simon Michael](http://joyful.com) and
+[contributors](contributors.html) since 2007.
+</div>
+
+<div style="margin:0 10em 0 10em;">
+### inspired by Ledger
 
 hledger was inspired by and maintains substantial compatibility with [Ledger](faq.html#hledger-and-ledger),
 and is part of the enthusiastic and supportive "*ledger" community.
+</div>
 
+<div style="margin:0 20em 0 0em;">
 ### a command-line tool, that preserves your data
 
 hledger is first a command-line tool. It follows Ledger's philosophy:
 your data lives in a simple, safe, plain text file which you can edit
 any way you wish; hledger reads that file and produces reports of
 various kinds, without changing your data. (It can help you add new
-transactions if you want, but does not change existing ones.)
+transactions, but does not change existing ones.)
+</div>
 
+<div style="margin:0 10em 0 5em;">
 ### ...with a web UI
 
 hledger comes with a built-in web server providing an alternate
-[browser-based interface](manual.html#web), which offers assisted data
-entry and point and click reporting. The web and command-line clients
-can be used simultaneously.
+[browser-based interface](manual.html#web), for assisted data entry
+and point and click reporting. The web and command-line clients can be
+used simultaneously.
+</div>
 
+<div style="margin:0 5em 0 10em;">
 ### a Haskell application and library
 
 hledger is written in Haskell, a modern and highly-regarded
@@ -40,20 +63,15 @@ exposed as reusable Haskell
 easy to write your own hledger-compatible
 [scripts](more-docs.html#scripting-examples), [add-ons](manual.html#add-on) and
 applications.
+</div>
 
-### Free software
-
-hledger is available under the GNU GPLv3+, which helps ensure that it
-will remain free and available for as long as you need it.  It has
-been developed as a community project by
-[Simon Michael](http://joyful.com) and
-[contributors](contributors.html) since 2007.
-
+<div style="margin:0 20em 0 0em;">
 ### documented
 
-Complete and accurate documentation is a top priority.
-Undocumented functionality or stale docs are treated as serious bugs.
+Complete, accurate documentation is always a top priority.
+</div>
 
+<div style="margin:0 15em 0 5em;">
 ### comfortable for techies, usable by all
 
 hledger aims to be useful to both computer experts and regular folks.
@@ -61,28 +79,26 @@ Currently it is a bit more suited to power users, who appreciate the
 power of text files, revision control, scriptability and double entry
 accounting. The web interface helps make it accessible to GUI-only
 folk as well.
+</div>
 
+<div style="margin:0 10em 0 10em;">
 ### focussed on serving the user
 
 hledger strives to be accessible, practical and to provide real-world value.
-I've been depending on and improving it continuously since 2007, for:
-
-- tracking spending and income
-- seeing time reports by day/week/month/project
-- getting accurate numbers for client billing and tax filing
-- tracking invoices
-- building financial and time clarity and serenity
-
+I've been depending on and improving it continuously since 2007.
 I needed a tool like this badly, and I want to keep it growing and helping others who can also benefit.
+(You can help!)
+</div>
 
-
-## how do I start ?
+## get started
 
 You could:
-**[download](download.html)**,
+**[download](download.html)**,\
 read the **[tutorial](step-by-step.html)**,
-or **[join the IRC channel](http://hledger.org/irc)**
-or **[mail list](http://hledger.org/list)** and ask questions.
+the **[manual](manual.html)**,
+or the **[blog posts & articles](more-docs.html#blog-posts-articles)**,\
+or ask questions on **[#hledger](http://hledger.org/irc)**
+or the **[mail list](http://hledger.org/list)**.
 
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