diff --git a/README.md b/README.md
index 6a506a8c2..61938fc44 100644
--- a/README.md
+++ b/README.md
@@ -7,10 +7,12 @@ title: hledger
 ## command-line and web accounting tools
 
 hledger is a computer program for easily tracking money, time, or other
-commodities, inspired by and compatible with [ledger](http://ledger-cli.org). It is quite
-limited in features, but lightweight and reliable. For some, it is a
-bare-bones, simpler, less expensive alternative to Quicken or GnuCash.  It
-is available for free under the GNU General Public License.
+commodities, inspired by and compatible with [ledger](http://ledger-cli.org).
+
+hledger is first a command-line tool, but also provides a [web interface](http://demo.hledger.org).
+Though limited in features, it is lightweight, usable and reliable.
+For some, it is a simpler, less distracting, less costly alternative to Quicken or GnuCash.
+It is free software available under the GNU General Public License.
 
 hledger aims to help both computer experts and regular folks gain clarity
 in their finances and time management, but currently it is a little more
@@ -21,24 +23,41 @@ suited to techies. I use it every day to:
 -   get accurate numbers for client billing and tax filing
 -   track invoices
 
-hledger is first a command-line tool, but also provides a web
-interface (try the [hledger-web demo](http://demo.hledger.org)). Read
-the [documentation](DOCS.html) to learn more, including
+Read on to learn more, including
 [how we are different from ledger](FAQ.html#how-does-hledger-relate-to-ledger),
 and get started tracking your numbers!
 
-**Docs:**
- **[installing](INSTALL.html)**, **[using](MANUAL.html)**, **[developing](DEVELOP.html)**,
- [release notes](NEWS.html), [all docs](DOCS.html), [blog](http://joyful.com/blog) \
-**Mail list:** [hledger.org/list](http://hledger.org/list). For general topics, there's also [ledger's list](http://list.ledger-cli.org) \
-**IRC (chat):** [#ledger on irc.freenode.net](irc://irc.freenode.net/#ledger), shared with ledger \
-**Bugs:** [hledger.org/bugs](http://hledger.org/bugs) \
-**Planning:** [hledger.org/trello](http://hledger.org/trello) \
-**Code:** [hledger.org/code](http://hledger.org/code) \
+<!-- --------------- ------------------------------------------------------------------------------------ -->
+**Docs:**       [all docs](DOCS.html), 
+				[installing](INSTALL.html),
+				[using](MANUAL.html),
+				[developing](DEVELOP.html),
+				[release notes](NEWS.html),
+				[blog](http://joyful.com/blog)
+
+**Mail list:**	[hledger.org/list](http://hledger.org/list). For general *ledger topics,
+                there's also [ledger's list](http://list.ledger-cli.org)
+
+**IRC (chat):** [#ledger on irc.freenode.net](irc://irc.freenode.net/#ledger), shared with ledger
+
+**Bugs:**		[hledger.org/bugs](http://hledger.org/bugs)
+
+**Planning:**	[hledger.org/trello](http://hledger.org/trello)
+
+**Code:**		[hledger.org/code](http://hledger.org/code)
+<!-- --------------- ------------------------------------------------------------------------------------ -->
+
+<!-- | a             | b                                                 | -->
+<!-- |:--------------|:--------------------------------------------------| -->
+<!-- | **Planning:** | [hledger.org/trello](http://hledger.org/trello)   | -->
+<!-- | **Code:**     | [hledger.org/code](http://hledger.org/code)       | -->
 
 <!--  
 or [email me](mailto:simon@joyful.com?subject=hledger:).
 I appreciate feedback and help with all aspects of hledger.
 -->
 
-
+<div style="text-align:center; margin:0 0 0 0;">
+<a href="https://gnu.org/gnu30"><img src="https://static.fsf.org/nosvn/misc/GNU_30th_badge.png" alt="[ Celebrate 30 years of GNU! ]"
+   style="height:160px; width:auto;" /></a>
+</div>