;doc: readme: cleanups, hopefully fix github rendering

README.md

@@ -25,13 +25,15 @@ I use it every day to:
 Though limited in features, hledger is lightweight, usable and reliable.
 For some, it is a simpler, less distracting, more future-proof alternative to Quicken or GnuCash.
 
-For more, see http://hledger.org.
+For more, see the website: **<https://hledger.org>**
 
-## Support
+## Sponsorship
 
-### Backers
+Your support, large or small, helps keep this project strong!\
-Support us with a monthly donation and help us continue our activities. [[Become a backer](https://opencollective.com/hledger#backer)]
+**<https://hledger.org#sponsorship>**
 
+### Open Collective Backers and Sponsors
+Individuals supporting our continued activity with a monthly donation:\
 <a href="https://opencollective.com/hledger/backer/0/website" target="_blank"><img src="https://opencollective.com/hledger/backer/0/avatar.svg"></a>
 <a href="https://opencollective.com/hledger/backer/1/website" target="_blank"><img src="https://opencollective.com/hledger/backer/1/avatar.svg"></a>
 <a href="https://opencollective.com/hledger/backer/2/website" target="_blank"><img src="https://opencollective.com/hledger/backer/2/avatar.svg"></a>
@@ -63,9 +65,7 @@ Support us with a monthly donation and help us continue our activities. [[Become
 <a href="https://opencollective.com/hledger/backer/28/website" target="_blank"><img src="https://opencollective.com/hledger/backer/28/avatar.svg"></a>
 <a href="https://opencollective.com/hledger/backer/29/website" target="_blank"><img src="https://opencollective.com/hledger/backer/29/avatar.svg"></a>
 
-### Sponsors
+Organisations sponsoring the hledger project:\
-Become a sponsor and get your logo on our README on Github with a link to your site. [[Become a sponsor](https://opencollective.com/hledger#sponsor)]
-
 <a href="https://opencollective.com/hledger/sponsor/0/website" target="_blank"><img src="https://opencollective.com/hledger/sponsor/0/avatar.svg"></a>
 <a href="https://opencollective.com/hledger/sponsor/1/website" target="_blank"><img src="https://opencollective.com/hledger/sponsor/1/avatar.svg"></a>
 <a href="https://opencollective.com/hledger/sponsor/2/website" target="_blank"><img src="https://opencollective.com/hledger/sponsor/2/avatar.svg"></a>
@@ -97,32 +97,17 @@ Become a sponsor and get your logo on our README on Github with a link to your s
 <a href="https://opencollective.com/hledger/sponsor/28/website" target="_blank"><img src="https://opencollective.com/hledger/sponsor/28/avatar.svg"></a>
 <a href="https://opencollective.com/hledger/sponsor/29/website" target="_blank"><img src="https://opencollective.com/hledger/sponsor/29/avatar.svg"></a>
 
+## Mandatory Badges
+
 [![license](https://img.shields.io/badge/license-GPLv3+-brightgreen.svg)](http://www.gnu.org/licenses/gpl.html)
-
 [![hledger CI](https://github.com/simonmichael/hledger/workflows/hledger%20CI/badge.svg)](https://github.com/simonmichael/hledger/actions)
-<!-- [![Build Status](https://travis-ci.org/simonmichael/hledger.svg?branch=master)](https://travis-ci.org/simonmichael/hledger/builds) -->
-<!-- [![Build Status](https://ci.appveyor.com/api/projects/status/5vejw0w5n5igdr42?svg=true)](https://ci.appveyor.com/project/simonmichael/hledger/history) -->
-
 [![on hackage](https://img.shields.io/hackage/v/hledger.svg?label=hackage&colorB=green)](http://hackage.haskell.org/package/hledger)
-<br>
 [![](https://img.shields.io/hackage-deps/v/hledger-lib.svg?label=hledger-lib+bounds)](http://packdeps.haskellers.com/feed?needle=hledger-lib)
 [![](https://img.shields.io/hackage-deps/v/hledger.svg?label=hledger+bounds)](http://packdeps.haskellers.com/feed?needle=hledger)
-<br>
 [![](https://img.shields.io/hackage-deps/v/hledger-ui.svg?label=hledger-ui+bounds)](http://packdeps.haskellers.com/feed?needle=hledger-ui)
 [![](https://img.shields.io/hackage-deps/v/hledger-web.svg?label=hledger-web+bounds)](http://packdeps.haskellers.com/feed?needle=hledger-web)
-
 [![](https://repology.org/badge/version-for-repo/stackage_lts/hledger.svg)](https://repology.org/metapackage/hledger)
 [![](https://repology.org/badge/version-for-repo/stackage_nighly/hledger.svg)](https://repology.org/metapackage/hledger)
-<!-- [![on stackage lts](http://stackage.org/package/hledger/badge/lts)](http://stackage.org/lts/package/hledger) -->
-<!-- [![on stackage nightly](http://stackage.org/package/hledger/badge/nightly)](http://stackage.org/nightly/package/hledger) -->
-
-<!-- [![github
-release](https://img.shields.io/github/release/simonmichael/hledger.svg?label=github+release)](https://github.com/simonmichael/hledger/releases)
---> <!-- [![github latest release
-downloads](https://img.shields.io/github/downloads/simonmichael/hledger/latest/total.svg?label=github+downloads)](https://github.com/simonmichael/hledger/releases)
---> <!-- [![gratipay](https://img.shields.io/gratipay/hledger.svg)]()
--->
-
 [![OpenCollective](https://opencollective.com/hledger/backers/badge.svg)](#backers)
 [![OpenCollective](https://opencollective.com/hledger/sponsors/badge.svg)](#sponsors)
 [![bountysource](https://api.bountysource.com/badge/team?team_id=75979&style=bounties_received)](https://github.com/simonmichael/hledger/issues?q=label:bounty)