diff --git a/BACKLOG.org b/BACKLOG.org
new file mode 100644
index 000000000..29ad5f603
--- /dev/null
+++ b/BACKLOG.org
@@ -0,0 +1,11 @@
+* hledger BACKLOG
+
+BACKLOG.org: a public store of tasks/changes/design notes
+that we're fairly sure would be good to have.
+Here they compost nicely in the sun, uncommitted and unscheduled.
+
+Related:
+- SM's private backlog, most of which is gradually moving here
+- https://wishes.hledger.org WISH issues, allowing more discussion
+- mockups.md
+- ROADMAP.org
diff --git a/Shake.hs b/Shake.hs
index 9dd6da9e2..773cc363f 100755
--- a/Shake.hs
+++ b/Shake.hs
@@ -745,12 +745,16 @@ main = do
       phony "site" $ do
         need [
            "webmanuals"
+          ,".BACKLOG.md"
           ,".ROADMAP.md"
           ]
         cmd_ "make -C site build"
 
-      ".ROADMAP.md" %> \out -> do
-        let src = "ROADMAP.org"
+      -- These org files are converted to markdown for the website.
+      [ ".ROADMAP.md"
+       ,".BACKLOG.md"
+       ] |%> \out -> do
+        let src = drop 1 out -<.> "org"
         liftIO $ writeFile out $ unlines [
            "<!-- " ++ "Generated by \"Shake " ++ out ++ " from " ++ src ++ " -->"
           ,"<div class=\"pagetoc\">"